216, 2nd Floor, Orion Business Park, Next To Wonder Mall, Kapur Bawdi, Thane West, Thane, Maharashtra 400607
Know About BOLD
BOLD is India’s first modelling agency for the transgender community founded in 2015 by Rudrani Chettri Chauhan, a development consultant and a transgender model herself.
The inception of BOLD followed the Indian Supreme Court’s 2014 verdict officially recognizing trans people as “third gender” - a ruling that aimed to ensure India’s trans population would be given equal access to education and employment opportunities. The Supreme Court also ruled that third gender people would be considered an “Other Backward Class”, a collective term India’s government uses to classify castes that are considered socially disadvantaged.
This classification meant the government would launch special welfare schemes for third gender people and run awareness campaigns to combat social stigma and discrimination. For Chettri, who runs also a non-profit for trans women in Delhi, it was the perfect moment to bring trans women out of the shadows and into the spotlight.
BOLD, today, is at the forefront of creating a trans beauty industry in India. Headquartered in New Delhi, India, BOLD represents numerous trans models and stylists across India, working pro-bono to create modelling portfolios and helping them secure business.